5 Ways that Mobile Billboards Trump Standard Advertising
Mobile billboard advertising is one of several ways for a business to get information about their product out to an audience. Not only are billboard trucks and display cubes creative ways to show off your business, but the mobile billboard approach to an ad campaign gives you a boost over standard methods.
Yes, your business could still benefit from using the traditional ways of advertising, but with Texas Mobile Advertising behind your local business, you not only get more control over your message, but you get actual results. Here are some of the ways the mobile billboards offer an advantage above other advertising routes.
Direct Marketing
Direct marketing is an age-old tactic that requires a lot of personality and unfortunately, a lot of luck. Direct marketing could be used in the guise of door-to-door advertising, cold calls from a center, or spamming via email.
You will notice that all three of these methods are means of advertising most potential customers choose to ignore. With an advertising method like a billboard truck, you can still get your message around in a direct manner. The real advantage with mobile billboards is that you can pick the prime locations where you advertise and you are not relying on the right person to answer your call.
Static Billboards vs. Billboard Trucks
Billboards are another traditional method of advertising that mobile billboards have improved upon. The difficulty with utilizing a static billboard is that they are typically used in areas that people are driving by, like highways. If a potential customer is driving at top speeds on a highway and pull past your static billboard, the chances of them remembering your slogan or even your company name are slim to none.
With mobile billboard advertising your message and delivery are able to be more unique. This is a quality of mobile billboards that has been proven effective. According to statistics, even drivers are more likely to remember the message on a billboard truck or similar vehicle.
Radio Advertising is Limited
Radio advertising is where the power in your campaign begins to dwindle. If your business chooses to work with radio advertising, you are subject to limits on your message, listeners not tuning in when commercials are on, high ad competition, and a short exposure time.
Mobile billboards do not suffer from this system that has proven to be extremely limited. With a mobile advertising vehicle, you have the power to make any changes and retain control over your campaign. There are no time limitations, and you get to pick when your audience “tunes in.”
Mobile Billboards Beat Television Ads
The biggest issue with television ads is not just the time constraints placed on your ad based on how much you pay. The biggest issues with these expensive ads is the countless competition. With television, your brand is competing with countless other ads that want your same viewer’s attention.
Using mobile billboard advertising, you are the ad that everyone sees because with the right team and creative mindset, your ad will stand out in a crowd like no television commercial could.
Billboard Trucks More Effective Than Print
Print media has quickly moved from newspapers and magazines to digital media read on websites. While utilizing Facebook and other forms of social media is beneficial in the long-run, you want your customers now. Display cubes and other vehicles in a mobile advertising fleet can grant you the immediate attention that print or digital advertising lack.
Get Moving with Texas Mobile Advertising
If you are a local business owner that is tired of paying large fees for little control in your advertising campaigns, we have the mobile billboard solution to fit your needs. For more information on the options that we offer, or if you just want to get to know our expert advertising team, give Texas Mobile Advertising a call today.
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