Creating an Effective Workforce for Your Mobile Advertising Business
Mobile billboard advertising is a trending method available for businesses to increase their awareness. It is also an effective method of driving conversions. These eye-catching ads on the sides or backs of trucks and trailers strategically target consumers while on the move. The trucks move across high-traffic urban areas and crowded highways, making them highly effective. With the ability to capture impressions across massive cumulative road miles, you can also think about starting your own mobile advertising business.
The Case for Starting Your Own Mobile Billboard Ad Business
There is a sustained demand for mobile billboard ad businesses as of now. BY starting your own company, you can capitalize on this need. In the meantime, you can also carve out your space within this competitive niche.
After starting the business, you will exclusively own the physical billboard trucks. It is not just all about selling space. Therefore, you can secure higher profit margins. As you grow your fleet and client roster, you position your business to scale rapidly across new locations and markets. The overhead and capital costs remain relatively fixed, while revenue potential has no limits.
Building the Right Team for Mobile Billboard Success
While the business case for starting a mobile billboard company is compelling, its success ultimately relies on building the right team to get it off the ground. You need talented professionals to develop and creatively design eye-catching mobile billboard ads. Then you require business development gurus to secure advertising and sponsorship deals. It is also important to have detail-oriented project managers to handle client campaigns and logistics. On top of that, your business should have knowledgeable salespeople to maximize impressions and renew contracts.
Finding and retaining best-in-class talent across these critical functions requires strategic hiring practices. It is also essential to have attractive compensation models thorough onboarding processes. Likewise, you must maintain a positive company culture.
Sourcing Specialized Skill Sets and Industry Expertise
Since mobile billboard advertising uses channels and creativity distinct from other ad mediums, it’s important to source team members possessing specialized skill sets and industry expertise. Salespeople who simply sold print ads understand that medium but lack the strategic lens for flexibility across outdoor advertising and negotiating mobile ad placements.
On the operations side, you need analytical thinkers to optimize routes and impressions based on events, traffic patterns, and other local insights. Creative talent must also understand how mobile billboard ads uniquely interact with consumers on the street. Identify candidates with direct or transferable exposure to the mobile billboard space.
Incentivizing Performance with Competitive Commission Structures
To incentivize the behaviors that will catapult your startup’s success, offer performance-driven commission structures on top of base compensation for sales team members. Mobile advertising packages can command high value from brands, so paying commissions on deal values motivates even stronger sales outcomes.
Make commission percentages higher for new accounts relative to renewals so your team remains hungry finding fresh business. Implement volume-based commission tiers too so more impressions and bigger ad campaigns lead to higher payouts. Sprinkle in monthly bonuses if targets get shattered. Incentives should clearly reward results.
Investing in Robust Onboarding and Ongoing Training
Given the niche nature of the mobile billboard advertising, don’t just onboard new employees and expect them to figure things out. Create formal onboarding programs to supply them with deep functional expertise plus insights into your company’s secret sauce. Bring in advisors and mentors to coach teams on nuances like optimal mobile ad placements and branding strategies.
Conduct regular sales, operations, and creative training workshops to sharpen skills. Send top performers to niche industry conferences and pay for relevant skills certifications. An investment in their growth also compounds capabilities for your business.
Final Words
By taking a strategic approach to building a specialist team for your mobile billboard startup – sourcing specialized talent, incentivizing performance, and developing skills over time – you equip your company to capitalize on this high-demand advertising niche. Your hand-picked crew owns the expertise to deliver measurable outcomes for brands while accelerating your enterprise forward. With the right team collaborating cohesively, you gear up to revolutionize the mobile advertising landscape.
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