Static Mobile Billboard Ads vs. Digital Mobile Billboard Ads
Many businesses have been using mobile billboards as a form of advertising for decades. Technological advances allow companies to choose between static and digital mobile billboard ads. Both types of ads have their advantages and disadvantages. This blog post will look at every mobile billboard ad and compare them to help you decide which type is right for your business.
What Are Static Mobile Billboard Ads?
Static mobile billboard ads are the traditional type of outdoor advertising that most people are familiar with. These ads are printed on vinyl or paper, placed on the side of a vehicle or trailer, and then driven to various locations where potential customers can see them. The main advantage of using static mobile billboards is that they can be relatively inexpensive compared to digital billboards, depending on the size and complexity of the design. Additionally, since these ads do not require electricity, they can be used almost anywhere without worrying about power sources.
What Are Digital Mobile Billboard Ads?
Digital mobile billboard ads have become increasingly popular over the last few years due to their ability to display dynamic content such as videos, animations, and interactive elements like polls or surveys. Unlike static mobile billboards, which feature one-time printouts, digital billboards allow for ongoing content updates so that businesses can keep their message fresh and up-to-date without having to incur additional costs every time they make an update. Furthermore, digital displays are often much brighter than their analog counterparts, so they tend to draw more attention from passersby. However, digital billboards tend to be much more expensive than their static counterparts due to their need for power sources such as electric batteries or generators and the cost associated with creating custom animations or videos for the display itself.
Advantages & Disadvantages Of Static Mobile Billboards
Static mobile billboards offer numerous advantages over other forms of outdoor advertising, such as lower costs, greater portability, and ease of setup. Since these displays do not require any electricity sources, they can typically be set up much faster than digital displays, which must first be connected to power sources before deployment. Additionally, many businesses prefer static ads because they provide greater control over what is being displayed since there is no need for ongoing content updates like there is with digital displays.
On the downside, however, static signs tend not to stand out from other signs in busy areas since most companies opt for more traditional designs rather than flashy ones that would draw attention away from other advertisements nearby. Additionally, static signs may be less eye-catching than digital ones because many people find it easier to read text on a bright screen rather than on a dull paper or vinyl sign surface.
Advantages & Disadvantages Of Digital Mobile Billboards
Digital mobile billboards offer several advantages over other forms of outdoor advertising, such as greater visibility due largely in part to their bright visuals, which grab attention even from large distances away. Furthermore, unlike static signs, digital ones allow businesses more flexibility when changing their message frequently without needing to incur additional costs like they would if they had opted for static signage. Finally, many companies prefer digital signage because it allows them the opportunity to show off multimedia elements such as videos and animations, which work great at grabbing attention from potential customers who may otherwise ignore regular advertisements altogether due simply because these multimedia elements add an extra layer of engagement that isn’t found with other types of outdoor advertising.
On the downside, however, digital displays tend to be more expensive upfront since businesses must factor in costs associated with purchasing/renting power sources (such as generators) along with the cost associated with creating custom multimedia content specific just for the advertisement itself—something that isn’t typically necessary with static signage options since those don’t require any special equipment aside from what’s needed hang/mount them onto vehicles/trailers themselves.
Final Thoughts
When deciding between static or digital mobile billboard ads, it depends on how much money you want/can spend upfront versus how frequently you plan to change your messages over time. Both factors will play into your decision-making when determining which is right for your business needs moving forward into 2023 and beyond! Ultimately though, both types have their merits depending on your particular situation. Hence, it’s essential that you carefully weigh all your options before committing yourself long-term towards any option in particular – no matter how good it may seem at first glance alone!
Texas Mobile Advertising offers the latest mobile billboard advertising to businesses and brands looking to get their message out there. Our company specializes in providing large-scale impact using modern, state-of-the-art trucks equipped with bright, vivid billboards that are sure to capture attention wherever they go. Making your business visible has never been easier: provide us with your design. We can have our truck running across cities nationwide, delivering maximum exposure to your product or service.
Back to Blog