The Top 5 Methods to Help Your Business Make Waves This July 4th with OOH Advertising
There are lots of opportunities to promote your business in a fun way during the 4th of July holiday. Using the right strategies to get the most out of your promotions is key with OOH advertising. Each year on the 4th of July, Americans celebrate independence day, a day of freedom. On that day, the United States declared its independence from Great Britain.
While it’s important to celebrate our independence, we all have one thing in common with our businesses and that’s to increase your awareness for your business or brand. July 4th can be one of the best holidays for OOH advertising with all the outdoor activities.
The United States spends more than $7 billion on Independence Day celebrations. Of course, we don’t want to leave your brand or business out of the action.
Read on to find out how you can get started with a great 4th of July marketing campaign using ooh advertising and ensure success.
There’s More You Can Do with a Billboard Advertisement and OOH Advertising
Billboards are the most recognizable form of ooh advertising. They’re an iconic medium, and they’re still used by businesses that want to make sure their message gets seen.
Display design can make or break a business. Make sure you get this right! With QR codes on mobile LED billboards, you can easily combine them with your message to your audience.
Fireworks are one of the most exciting things you can see outdoors during the summertime. Whether you go to a fireworks show, watch an outdoor movie, go to a baseball game, or enjoy a parade, people will have a great time.
Where will your ideal customer base be located? Grab your audience’s attention outside with flashing, bright colored messages where you can also direct them to your website using a QR code.
Create a Contest Both Online and Offline
An easy way to engage your audience and get them talking is to organize a competition around the 4th of July. Post the contest on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and other social networks to get more people involved
Let your audience win amazing prizes by having them share their greatest or funniest July 4th experiences, party decorations, or recipes they can share!
You can get shares and new customers by encouraging people to vote for their entry on social media.
There are so many great templates for Independence Day-themed materials available, and you have the choice of choosing from them or creating your own.
Use a Glass Walled Display Truck at Firework Shows or Fairs
There’s a beautiful finish to fireworks every 4th of July. Before going to a fireworks show, many people go to a local fair, concert, baseball game, or other event. The event is held for all ages, and people from all walks of life attend.
Make sure you sign up to participate in the event, or even better, become a host! Glass-walled display trucks are another form of ooh advertising. They attract attention and make people curious about your product or service.
A costume, a hat, and make-up can help you catch children’s attention, while you’re attracting people’s attention with the glass wall display truck. There’s no better place to be a family man or woman than in the front row. Persuading parents to buy your items like toys and treats is smart.
Create a kids’ area with balloons, sweets, and refreshments.
It’s One of the Best Times to Offer Military Discounts Using OOH Advertising
If you want to help active-duty military personnel celebrate the 4th of July, it’s a good idea to offer discounts. You might know these people because they’re military veterans. They will increase your customers and they’re doing so without you having to spend a penny. If you offer military discounts you may want to consider extending them around the 4th of July.
In the world of mobile advertising, OOH Advertising has gone a long way. OOH (Out of Home) Advertising includes digital billboards, geopath, and augmented reality. Raise awareness of your company’s brand by combining data analytics and creative advertising during the 4th of July holiday. We’re here to help put a great plan together with anything you may need to create that winning campaign!
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