Bringing Fans and Brands Together: The Power of Sports Marketing and Event Advertising
Sports marketing, event advertising, and out-of-home magic are powerful tools that can help unite fans and brands. Through sports marketing, brands can create a connection with their target audience by sponsoring teams or athletes. Event advertising allows brands to reach potential customers in person at events like concerts or festivals. Out-of-home magic is a way for brands to get creative with their messaging by using billboards, bus stops, and other public spaces to promote their products or services. By using these three strategies together, brands can create powerful connections with their fans and customers.
Mobile Billboards
If you have a big event, you can use one moving billboard or even more to get everyone’s attention! These billboards can go near places where people hang out before and after sports games, like tailgate parties, stadiums, sports bars, and stores. You don’t have to worry about finding a regular billboard close to the game because these moving ones can drive right up to the action. Moving billboards are great because they catch people’s eyes and are easy to remember. They’re big and can go wherever you need them to be around the event. They can’t go inside the game, but they can be outside where everyone is coming and going. If you have sponsorships, your message will also be seen inside the game. We don’t make you use the moving billboard for four weeks like some other billboards, but we do suggest using it for 3 or 5 days, even if your event is only one day. This is better for you because it costs less per day, and you can reach more sports fans before and after the game. This helps you get the most impact from your moving billboard.
Our big group of moving billboards can show your ad at one event in one place or at lots of events all over. The Supercuts ads were at Opening Day events in 30 different places. If you want a moving billboard at each of the 16 NFL games this week, you can do that. Or if you want to send ten moving billboards to the Super Bowl, no one will stop you. Just need one at your local baseball game? That’s okay too! Our options can change based on what you need. No matter how many events you’re showing ads at, we suggest making your ad fit in with the local area. Use pictures or words that the people at the event will like. This helps your ad make more sense and be more interesting. If you don’t change the ad for each sports event, you might not connect as well with people’s feelings. Texas Mobile Advertising provides mobile billboard services in your city.
Mobile Display Advertising
Integrating out-of-home campaigns with mobile advertising enhances performance in both channels. By increasing message frequency and familiarity, out-of-home ads become more memorable, and digital ads receive more clicks. Mobile display advertising can be used during pre-event, event, and post-event stages. Pre-event advertising targets previous attendees and sports fans, while event advertising uses geofencing to serve ads to on-site attendees. Post-event advertising involves retargeting attendees through various methods, such as beacon retargeting, farming, or general retargeting based on ad impressions or clicks from event-based geofencing.
Field Marketing
Imagine standing in a sea of people all united with the same excitement for sports. The energy is contagious as you bask in the thrill of the game, surrounded by the cheering crowd. This is the perfect opportunity to personally engage with eventgoers and connect them with your brand. Picture brand ambassadors infiltrating tailgating lots and nearby restaurants, spreading excitement for your company amongst a sea of fans. They’ll be fully trained on your company and offerings, ready to share your message with attendees one-to-one. They can distribute swag and coupons, perform product demos, or capture consumer information for lead generation. Whether you decide to go guerrilla like Jardine’s or opt for a permitted space like Green Giant, human engagement is the secret ingredient to a successful event activation. Get your brand out there and connect with the people who are ready to love it.
Social Media
From hashtagging to real-time engagements, social media is a sports marketing game changer. Whether you’re an event organizer or a brand looking to infiltrate the sporting world, engaging through social media is a no-brainer. Imagine posting pictures from an event as it’s happening and watching as your followers join in on the conversation. Suddenly, your brand is at the forefront of the action, seeping into the fabric of the sports world. And don’t forget about the actual attendees! With the rise of second screens, social media is how many people are choosing to experience sports events in real life. So jump on the bandwagon, and make sure you have a social media community manager on site, ready to share and engage like never before. The possibilities are endless, and the results are sure to be game-changing.
Conclusion
Sports marketing, event advertising, and out-of-home magic are powerful tools for uniting fans and brands. Companies like Under Armour are using these strategies to empower the voices of their underrepresented athletes, teammates, and communities. With the help of experienced professionals like Vicky Lynch, Chief Revenue Officer at Rhode Island FC, companies can incorporate corporate partners’ brand messaging into the overall fan experience. From AR games to contests and effects, there are so many ways to turn customers into fans with sports technology platforms like PICO and Jebbit. Sports marketing is an ever-evolving field that allows us to create exceptional moments and lasting memories.
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