Boost Your Advertising Campaign Success: Top 10 Mistakes to Avoid for Mobile Digital Billboards
In today’s world, it’s all about grabbing people’s attention and making a statement. mobile digital billboard signage has become an increasingly popular way to do just that, but it’s not as easy as it looks. With so many elements to consider – from the right fonts to the perfect color scheme – making a mistake can be costly. Fear not, fellow creators! We’ve done the research and compiled the top ten most common digital signage mistakes. With our expert advice, you’ll be well-equipped to avoid these pitfalls and create a show-stopping digital masterpiece. So, let’s dive in and streamline your efforts to create an effective, eye-catching digital sign.
Wrong Screen Location
You’ve finally created the perfect mobile digital billboard signage content – it’s engaging, informative, and visually stunning. But wait, have you thought about where you’ll be placing the display? Before you make the mistake of placing it in an area with low traffic or poor viewing angles, consider the impact it’ll have on your audience engagement. You want to make sure your message is seen by as many people as possible. So, think strategically about placement, whether it’s inside or outside. High-traffic areas like lobbies and hallways are ideal for capturing the attention of passersby. Don’t let your digital signage fall flat by overlooking this crucial aspect of implementation. Find the perfect spot to showcase your content, and watch as your audience engages and grows.
Wrong Viewing Angle
Mounting your mobile digital billboards sign at the wrong angle can be a devastating mistake. It can result in wasted time and money as nobody will pay attention to the message you are trying to get across. To avoid this mishap, you need to place your display at an angle where it can be easily seen and captivate viewers’ attention. Unfortunately, this can be a challenge since your target audience comprises people of different heights. Choosing the optimal viewing angle depends on the screen size and mounting height, but a horizontal viewing angle of between 30-55 degrees for touch-screen displays is widely accepted. In summary, make sure you consider the perfect viewing angle for your digital sign to avoid becoming invisible in an ever-increasing advertising world.
Using The Wrong Screen Brightness
You want your mobile digital billboards sign to be eye-catching, not eye-burning. Screen brightness is key to achieving the right balance between grabbing attention and causing discomfort. In indoor settings, controlling brightness is a breeze – but what about direct sunlight? External illumination can greatly affect the display, making it challenging for people to read your message. To avoid this, your screen’s brightness should exceed that of your surroundings. If you’re worried about constantly adjusting during different times of the day, automatic brightness controls can solve that problem for you. Find the perfect balance with ease and let your message shine.
Choosing The Wrong Screen Size
Whether you’re displaying your digital signage in a small kiosk or a large outdoor area, choosing the right screen size is of utmost importance. While bigger screens may seem more attractive, they’re not always the best choice. In fact, some situations require a smaller screen size that’s optimized for small viewing distances, such as a retail store. Meanwhile, larger screens are perfect for spaces like malls, but if used in close proximity to viewers, they can be visually overwhelming. The key is to consider the location and viewing distance and choose a screen size that will enable your audience to easily read and understand your message.
Overcrowding Your Content
When it comes to digital signage, less is more. You might be tempted to pack your screen with a plethora of information, but that’s a bad idea. The human brain can only process about 50 bits of information at once, and an overloaded screen can create clutter that people find difficult to decipher. Instead, focus on communicating important information that quickly grabs the attention of your audience. With only two to eight seconds to make an impression, your design and message should be brief and attractive. Keep it simple, and you’ll succeed in communicating your information with clarity.
Repetitive Messaging
Digital signage is a fantastic way to capture your customer’s attention, but don’t fall into the trap of displaying the same content repeatedly. Customers, even regulars, can quickly grow bored and uninterested if the content remains the same. Utilize digital signage’s essential feature of quick updates to keep the content fresh and engaging. Take advantage of the scheduling feature to create a calendar of what you want to be displayed on your sign and free up your precious time. Remember, stale content equals stale sales. Keep your customers captivated and coming back with new and exciting content!
Choosing The Wrong Font
Your digital signage should be aesthetically pleasing, but the visual design shouldn’t compromise the purpose of your display. Your font choice is crucial in determining if your message will be understood by your audience or not. Whether you’re using displays in a retail store, hospital, or event, it’s essential to put legibility first. While you may want to go for a dramatic font with lots of curves and flourishes, remember that your audience would appreciate simplicity and readability. Sans Serif and Serif are great options as they are familiar and legible. Keep your fonts simple, especially for longer texts. Choose fonts that can be read at a glance and from a distance. If in doubt, choose the simpler option and bold it to make it more visible.
Not Optimizing Your Digital Signage Software
Don’t limit your digital signage software to being a simple digital billboard. The world of digital signage has come a long way since its humble beginnings. Nowadays, businesses can take advantage of various features that can help take their brand to the next level. With the help of video content, social media integration, and live TV displays, your message can become more engaging and dynamic. By utilizing these features and thinking creatively about your content management, you can take full advantage of the power of digital signage and leave a lasting impact on your target audience. The possibilities are endless, so don’t be afraid to explore them!
Poor Content Strategy
A state-of-the-art digital signage system will do nothing for your business without the right content strategy. It’s not enough to just upload content- you must carefully consider your goals and the purpose of your display. Without a strategy, your system will fall short of its potential for business optimization, and you’ll see little success. Be sure to avoid this mistake by implementing your own content strategy. This way, you’ll be able to display personalized content that your audience will find exciting and relatable. Your strategy will also serve as a way for you to monitor your success. Don’t let your digital signage potential go untapped- implement a content strategy that works for you!
Poor Support From Your Software Provider
Are you tired of experiencing regular downtime and ineffective digital signage content due to unreliable software providers? Look no further than Loop TV. Our unique features for compelling content come with a friendly support team and free Youtube tutorials to help you optimize your digital signs and keep your audience engaged. Choosing the right software provider is crucial for the efficiency of your digital signage. Don’t risk jeopardizing your success with poor support. Make the smart choice with Loop TV.
Conclusion
Don’t let your digital signage mistakes go unnoticed! Though they may seem small, they can have a big impact on the effectiveness of your digital signage in the long run. To make sure you’re getting the most out of your system, keep an eye out for common mistakes and avoid them at all costs. Luckily, there are affordable solutions available, like Loop TV, which offers a comprehensive digital signage platform with over 200 channels of music and non-music content. And for a different approach, consider using mobile digital billboards instead. Texas Mobile Advertising provides excellent services for making your message mobile. With these tips in mind, your business will be well on its way to an optimized digital signage system.
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